Episode #31: The 3 key functions of marrying packaging well with products
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Episode #31: Podcast Show Notes
Introduction
How should packaging go along with a product at best while answering a real need?
Packaging these days is sometimes the scapegoat that makes us forget that the product inside has the biggest part in environmental and social impact!
And, sometimes, the product content is actually like the warriors in the mythological Trojan horse: We only see the container without paying attention to what it carries on!
In this episode, I illustrate the 3 packaging’s reasons for being with what our last 6 guests are experiencing on the field.
So, you will hear from them about
Physical protection,
Communication,
and User experience
Enjoy the preparation of a good marriage between packaging and products!
Resources mentioned and recommended in this episode
The ‘Develop Circular Packaging Solutions’ online training, in partnership with the Circulab Academy: https://circulab.academy/courses/develop-circular-economy-packaging/
The online Euro-Canadian Roundtable on December 15th, 2022: «Packaging: the best starting point for more circular solutions?»: https://www.tickettailor.com/events/circulab/806184# with 6 panelists:
Jean-François Guillerez of Conestoga College from Toronto
Valerie Langer of Canopy from British Columbia
Geneviève Dionne of Éco Entreprises Québec from Québec
Annebeth De Witte of CoPackx from The Netherlands
Arnaud Lancelot of Cozie from France
Jonne Hellgren of RePack from Finland
Moderated by Anne-Laure Bulliffon of Albumine and Colienne Regout of Look4Loops. A side event of the World Circular Economy Forum to share/like/comment on LinkedIn: https://www.linkedin.com/posts/colienneregout_packaging-the-best-starting-point-for-more-activity-7004115510212644864-EQrR?utm_source=share&utm_medium=member_desktop.
The episodes where to find our 6 guests of end 2022
Episode #24: Experience reusables where food is served at scale! with Rich Grousset of Re:Dish
Episode #25: Match your packaging design for recycling and beyond, such as for food safety! with Nerida Kelton of the World Packaging Organisation
Episode #27: Plant-based feedstocks and innovations for absolute circular packaging! with Paul Foulkes-Arellano of Circuthon
Episode #28: The good, the bad, and the ugly of recycling with Lise Nicolas and Enzo Muttini of M. & Mme Recyclage
Episode #29: The impact of eye-catching packaging design as well as hidden structural design. with Evelio Mattos of Packaging Unboxd podcast
Episode #30: What is the good fit to integrate reuse in shipping and delivery packaging systems? with Mike Newman of Returnity
About Colienne Regout from Look4Loops
Businesses lead the way! As a true believer, Colienne Regout makes you rethink your packaging so you can adapt to future markets and spot business opportunities. Colienne helps organizations to improve their economic, social, and ecological impacts in Europe and Canada by optimizing the use of their resources and designing out the concept of waste. She started with facilitating Corporate Social Responsibility and with implementing Sharing Economy initiatives. As the founder of Look4Loops, she is now using the Circular Economy to enhance processes from the beginning until the end of their life cycles.
Besides operating changes in the field, education is a big part of what Colienne does: She is the host of this podcast, she created the ‘Develop Circular Packaging Solutions’ training, she sub-teaches at BCIT and she also facilitates workshops and serious games about climate change and the circular economy.
As a Circulab certified consultant, she benefits from shared knowledge and co-developed tools thanks to a community of over seventy worldwide colleagues.
Recently, in May 2022, she also won the price of the Entreprise of the Year from la Chambre de Commerce Francophone de Vancouver.
Podcast music
Special thanks to Joachim Regout who made the jingle. Have a look at his work here.
I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me.